casetify
beats
alipay+
aig
columbia
evita peroni
ikea
la mer
mccormick
moody tiger
nike
leica
maia active
jack wolfskin
jordan
realme
618 campaign “pocket size wonderland”
double 11 campaign
cny "the year of tiger"
summer campaign "aka"
don't snap, just scan
brand voice “freed by beauty”
spring “sleep”
cny “prosper without pressure”
mid-autumn festival “monkey”
women campaign “jam with the wild”
“play harrrrrrrrd”
“hide and seek" & “shadow tag"
“nuan nuan's journey to warmth"
ketchup “make kids love every meal”
brand voice “i am not beautiful”
“eternal ink”
“essence of youth”
brand voice “beyond”
cny “benming has the say”
reactive “guo ailun”
25th anniversary “not for billionaire”
25th anniversary “everything changed but the ice cream”
preactive & reactive “national games”
“greatness”
preactive & reactive “national games”
preactive & reactive “mens fiba asia cup”
preactive “worldcup qualifier”
reactive “hu jinqiu”
reactive “yi jianlian”
nuec 10th anniversary “10 batons”
reactive “don't let your dream die”
mom & dad say go ep1 “get on board”
reactive “jian zihao is never done”
mom & dad say go ep2 “great job, doudou”
“gear up for the new beginning”
mom & dad say go ep3 “kaka you got it”
reactive “what's more important than winning”
mom & dad say go ep5 “team up, girls”
mom & dad say go ep4 “let's dance, lele”
eliud kipchoge china tour
mom & dad say go x naiting “retire at twelve"
air max dn “feel the unreal”
mom & dad say go x naiting “helicopter vs submarine"
reactive cui yongxi “no time to regret”
mom & dad say go ep6 “bring it on, xiyang”
queen wen beijing tennis attack
reactive "make victory a habit"
sabrina gc tour "you gotta take the shot"
reactive “win.unshakable”
key visual
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key visual
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film
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film, key visual
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film
event, film, key visual
film, key visual
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case video, film, key visual
film
film
film
key visual
film
film
film, key visual, event, merchandise
film
key visual
film, key visual
key visual
motion film
film
motion film
film
motion film
film
key visual, styleguide
film
key visual
film
film
narrative
podcast
social video
podcast
film
film
event
key visual
film
film
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december
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2024
2021
2021
2025
2025
2024
2024
2020
2021
2024
2023
2022
2023
2025































aig key visual
june
summer campaign “aka"
2024
alipay+ film
march
don't snap, just scan
2025
beats key visual
december
cny “the year of tiger"
2021
casetify animation, key visual
may
618 campaign “pocket size wonderland"
2024
casetify, key visual
october
double 11 campaign
2024
columbia, event, film, key visual
september
“play harrrrrrrrd”
2025
evita peroni film
september
brand voice “freed by beauty”
2025
ikea film
may
25th anniversary “not for billionaire"
2023
ikea film
may
25th anniversary “everything changed but the ice cream"
2023
ikea key visual
february
spring “sleep"
2023
ikea film, key visual
january
cny “prosper without pressure"
2023
ikea animation
september
mid-autumn festival “monkey"
2022
jack wolfskin film
april
women campaign “jam with the wild"
2024
jordan film key visual event manchdise
july
preactive & reactive “national games"
2023
jordan film
july
brand voice “beyond”
2023
jordan film
january
cny “benming has the say"
2023
jordan key visual
may
reactive “guo ailun"
2022
la mer film
september
“essence of youth"
2024
leica film
march
“eternal ink"
2021
maia active film
december
brand voice “i am not beautiful"
2020
mccormick case video, film, key visual
august
ketchup “make kids love every meal"
2024
moody tiger film
march
“hide and seek" & “shadow tag"
2025
moody tiger film, key visual
september
“nuan nuan's journey to warmth"
2024
nike key visual
november
reactive "win.unshakable"
2025
nike key visual
november
preactive & reactive "national games"
2025
nike film key visual
august
preactive & reactive "mens fiba asia cup"
2025
nike key visual
june
preactive "world cup qualifier"
2025
nike film
may
reactive "hu jinqiu"
2025
nike film
february
sabrina gc tour "you gotta take the shot"
2025
nike key visual
november
reactive "make history a habit"
2024
nike event
september
queen wen beijing tennis attack
2024
nike film
september
mom & dad say go ep8 "bring it on, xiyang"
2024
nike film
june
reactive cui yongxi “no time to regret"
2024
nike podcast
may
mom & dad say go ep7 x naiting
2024
nike social video
march
air max dn “feel the unreal"
2024
nike podcast
march
mom & dad say go ep6 x naiting
2024
nike narrative
november
eliud kipchoge china tour
2023
nike film
october
mom & dad say go ep5 “team up, girls"
2023
nike film
august
mom & dad say go ep4 “let's dance, lele"
2023
nike key visual
july
reactive “what's more important than winning"
2023
nike film
may
mom & dad say go ep3 “kaka you got it"
2023
nike key visual, styleguide
february
“gear up for the new beginning"
2023
nike film
february
mom & dad say go ep2 “great job, doudou"
2023
nike motion film
september
reactive “jian zihao is never done"
2022
nike film
august
mom & dad say go ep1 “get on board"
2022
nike motion film
june
reactive “don't let your dream die"
2022
nike film
june
nuec 10th anniversary “10 batons"
2022
nike motion film
october
reactive “yi jianlian"
2021
realme film
january
“greatness"
2021